A changing job market asks for a new renewed approach
Social media recruitment can be used more widely now that not only LinkedIn, Facebook and Twitter are continuing to develop tools, but Snapchat and Instagram are also making progress. Developments that are difficult to follow as a recruiter. And then there are also questions such as “Who is the target group?”, “On which channels do I find the target group” or “How do I move the target group?” Programmatic advertising helps recruiters to answer these questions.
The essence is that texts, images, segmentation, channels and time of placement for each advertisement can be chosen completely independently and automatically based on the characteristics of the vacancy. Thereafter, the online behavior of potential candidates is used as a baseline to determine whether someone belongs to the target group and what the perfect time is to approach them. Using programmatic job advertising has the advantage that it provides real-time insight into results and that this data can be used immediately for retargeting, i.e. reaching the right target group again for maximum effect of your campaign.
This article was published on December 19, 2016 on the website of XpertHR Actueel as an editorial contribution. Read the original publication here .