A changing job market asks for a new renewed approach

Due to the changing labor market, power has has fallen into the hands of job seekers, instead of the job employer. As an organization, you need to keep up with this trend. But how do you, as a recruiter, make sure you get in the crosshairs of the right candidate? Marco ter Lingen, CCO Adver-Online, gives his vision. With the advent of Generation Y and Z, labor market communication has changed forever. Where previously jobboards offered a solution to attract hordes of candidates, the words ‘job marketing‘, candidate experience and ‘artificial intelligence ‘are now around your ears. With this, a completely new approach to reach target groups has emerged. An approach also known as ‘recruitment marketing’. In short, this means recruiting candidates with a marketing perspective. With this method you not only reach active seekers, but also reach passive and latent seekers. After all, the vast majority of talents are less inclined to actively look for a new job, but are often open to it. And we must not forget that these younger generations are connected to the rest of the world through their mobile phone. They take it for granted. The growth of technological possibilities on the internet offers enormous opportunities for recruiters. Think for example of social media. This is an easy way to get in touch with a target group as a recruiter and vice versa. These channels are an excellent way to promote job vacancies and the organization.